Legendary rapper, businessman, media personality and head of the Snoop Youth Football League, Snoop Dogg digs into a new line of apparel and accessories for his furry friends (and us!) called Snoop Doggie Doggs! The lineup is filled with dog and cat apparel, accessories and plush toys, inspired from Snoop’s rapper lifestyle and launched right before the 2022 Christmas holiday.

“Snoop is a huge animal lover with multiple pets of his own at home,” says Robert Brandegee, president of Little Earth Productions, who partnered with Snoop Dogg. “As any pet parent with more than one knows, each pet has their own distinct personality and unique loveable traits. Snoop was the perfect partner for us, as he brought his own experience with each into the creation of the line.”

The vision for Snoop Doggie Doggs is to encourage pet parents to spoil their cats and dogs and have them live like rap royalty in their everyday lives.

“We tried to incorporate Snoop’s vibe, sense of humor and authenticity in all of the fun products offered within the line, while also pulling inspiration from some of his most iconic fashion looks,” Robert says.

The unique lineup includes apparel, plush toys, bowls, collars and more. You can also look forward to beds, pet carriers, treats and much more to follow in 2023. Learn more at snoopdoggiedoggs.com.